Write a press release

A press release is a written statement to targeted members of the media. It is cost-effective and often the quickest way to gain free and valuable publicity for your company and its products or services. It can announce a range of news items, including scheduled events, campaign launches, executive and personal promotions, new products and services, sales accomplishments, awards, etc. In this module, you will create a tailored press release that fits your company’s needs.

Coaching hours: 4

Participants can expect to spend approximately 10-12 hours beyond the coaching hours on completing this module.

What’s in it for you?

Key competencies:

  1. Identify the purpose of your press release and work through detailed data to select specific information to serve this purpose.
  2. Communicate the “5 Ws” (and the H) clearly and write effective copy for maximum impact.
  3. Utilize quotes to provide insight and make your story newsworthy.
  4. Capitalize on publicity by anticipating potential audience reaction.
  5. Use the press release as a sales tool to drive customers to your company.

Inaugural fee: $259 (HST included)