Develop a damage control message

When a company experiences a crisis, it’s important to act quickly. In this module, you will create a “damage control” message to either immediately respond to a crisis or anticipate a crisis that may impact your company.

Coaching hours: 4

Participants can expect to spend approximately 10-12 hours beyond the coaching hours on completing this module.

What’s in it for you?

Key competencies:

  1. Analyze the current or potential crisis to assess when or if an apology is needed.
  2. Determine the target audience’s needs and develop a clear message purpose.
  3. Create a response to a customer problem that maintains goodwill.
  4. Craft a sophisticated apology if the company is at fault.
  5. Enhance your company’s reputation through a quick and well thought out crisis response.

Inaugural fee: $259 (HST included)