Master Classes

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Ready to gain breakthrough insights from master practitioners? Engage with leading experts through our master classes. Ask questions, share ideas, and get context on world-changing issues.

ELX master classes offer knowledge, insights, and practical guidance grounded in research and expertise offered by seasoned experts and top facilitators in various disciplines. Topics covered in master classes will give you the opportunity to explore emerging trends – some local, some global – that are reshaping workplaces and societies.

Explore the ELX master classes:

ELX master class offerings are subject to sufficient demand. If you are interested in participating in any of our master classes, please use the link provided to express your interest. Once we have enough interest for a particular master class, we will contact you to provide more information, including scheduling and fees.

A master class will be delivered over approximately 90 minutes, including opportunities for networking with the expert advisor and your peers.

Cybersecurity Predictions: An Executive’s Perspective

As successful cyberattacks become more common and more sophisticated, protecting the security of your operation presents new challenges and requires a thorough understanding of cyber self-defense. Designed specifically for Chief Security Officers and technical security executives, this master class takes participants through a discussion on cybersecurity predictions (“sure things” vs. “long shots”) as well as a sharing session on best practices for achieving a more resilient digital posture.

Expert Advisor:

Rick Howard
Rick is the Palo Alto Networks Chief Security Officer. Prior to joining Palo Alto Networks, Rick was the TASC Chief Information Security Officer where he managed the security of both the classified and unclassified TASC networks. Rick also led the Verisign iDefense Cyber Security Intelligence business as the GM and Intelligence Director in charge of a multinational network of security experts who delivered cyber security intelligence products to Fortune 500 companies.

Rick served in the US Army for 23 years in various command and staff positions involving information technology and computer security and spent the last 2 years of his career as the US Army’s Computer Emergency Response Team Chief (ACERT). He coordinated network defense, network intelligence and network attack operations for the Army’s global network and retired as a lieutenant colonel in 2004.

What’s in it for you?

Who will benefit:

Chief Security Officers, technical security executives in government and the private sector

Objectives:

  1. Discover the key roles that automation and playbook models will take in threat intelligence sharing.
  2. Examine why cybersecurity extends beyond the IT department and what you can do about it.
  3. Focus on trends for ransomware and get practical advice on how to protect your organization from attacks.

 

Building a Strong and Strategic Personal Brand to Enhance Your Career

A strong online personal brand is a must-have in the digital age. In this master class, learn how to set yourself apart and use social media in a meaningful way to gain a competitive advantage in the job market. Social media strategist Lina Duque will share practical tactics to help you brand yourself to prospective employers.

Expert Advisor:

Lina Duque
Lina Duque, MBA, is a social media strategist, university lecturer, and international speaker and moderator. Her analysis has appeared in the Harvard Business Review, Forbes and The Globe and Mail. She is a sought-after advisor to C-suite executives, companies, and universities on developing thought leadership through creating a strong and strategic digital presence. Lina is a frequent speaker and university lecturer on social media, personal branding and women’s empowerment. Her speaking portfolio includes Harvard University, McGill University, University of Toronto, York University, Ryerson University, Lean In Canada, Ellevate Network (New York) and the World Communication Forum Davos (Geneva and Istanbul). Lina has taught the course Social Media for Executives at The Chang School. She has an Executive MBA from the Ivey Business School, Western University.

What’s in it for you?

Who will benefit:

Mid-level managers and executives

Objectives:

  1. Define and build a strong and consistent personal brand in three steps.
  2. Leverage social media to create a high-powered network.
  3. Identify best practices in digital presence and personal brand management.
  4. Shape your career advancement and personal development through effective management of your digital presence.

 

Adaptive Courage: How to Handle Your Leadership Fears

Using a field-tested model called Adaptive Courage, leaders can manage their fears and become courageous leaders. This interactive master class will support and guide leaders through the process of addressing their leadership fears so that they may lead themselves and their organizations forward.

Expert Advisor:

Wilson Leung
Wilson teaches leadership at Ryerson University. He is the Chairman and Co-Founder of Thinking Forward, a registered Canadian charity, whose mission is to provide anti-bullying character education for children and youth of inner-city schools in Toronto through arts and leadership training. Wilson holds a doctorate specializing in leadership through which he designed Adaptive Courage, a field-tested model for supporting individuals in managing their leadership fears. He is the author of Everyday Leaders, a leadership facilitator to various organizations, a former director of ministries in church leadership, and a certified practitioner for Myers-Briggs Type Indicator.

What’s in it for you?

Who will benefit:

Emerging or seasoned leaders, entrepreneurs, professionals, managers, students

Objectives:

  1. Identify symptoms of leadership fears.
  2. Use field-tested principles to overcome fears.
  3. Apply new knowledge and insight to your own situation through individual reflection exercises and interactive group discussion.

 

Tell Stories that Drive Key Business Results

What is it that drives people to back something on Kickstarter? Or to donate to a particular cause? Or to feel like really big brand actually cares about them? Why is it that some executives seem more trustworthy than others and make you want to buy from them, donate to their causes, or believe everything they tell you? Often, it comes down to really good storytelling. Name brands and top executives pay big dollars to marketing experts to help them craft the stories that will help them open wallets and drive key business results. In this master class, you’ll learn the actionable steps you can take right away to start building the stories that will help you win over influencers and key stakeholders so you can position your personal and business brands
for success.

Expert Advisor:

Susan McLennanSusan McLennan
Susan is the President of Reimagine PR and a leading story expert who helps organizations and executives find and tell the stories that help them increase revenues, secure investors and build their brands. She comes from the world of television where she learned how to tell great stories that moved people into action. Susan also applies her deep understanding of story to help brands and executives, both established and emerging, find and tell the stories that let them achieve or exceed their Key Performance Indicators and capture the attention of the world’s most influential media outlets like The Today Show, The New York Times, The Globe and Mail, The View, Ellen, The National, and Metro Morning. She has consulted to Fortune 500 companies and top foundations helping them resonate as more human and caring amongst their publics. On the other side of the equation, she has used compelling storytelling to catapult small but important brands onto the world stage where they gained the support of top business people and even Hollywood stars.

Susan chairs the board of OpenMedia, one of the world’s most effective Digital Rights organizations, and is a member of the International Women’s Forum, which builds better global leadership across careers, continents, and cultures by connecting the world’s most preeminent women of significant and diverse achievement.

What’s in it for you?

Who will benefit:

C-suite executives, those on the executive track, entrepreneurs, communications professionals, and marketing professionals

Objectives:

  1. Identify the key components of a good business story
  2. Hone how and when to use stories (and when not to)
  3. Avoid common business storytelling mistakes
  4. Discover your essential business stories
  5. Develop a roadmap to your essential business story

 

Embed Privacy by Design to Avoid Data Breaches and Gain a Competitive Advantage

Modern businesses are hard-pressed to protect customers’ privacy and avoid costly data breaches. By proactively embedding privacy into the design of your IT, business practices, and operational processes, you can both deliver on your business objectives and protect your customers’ privacy. At this master class you will learn how to use the International Framework of Privacy by Design to identify and mitigate risks right from the outset and in the process, gain a competitive advantage.

Expert Advisor:

Ann CavoukianDr. Ann Cavoukian
Dr. Ann Cavoukian is recognized as one of the world’s leading privacy experts. She is presently the Executive Director of the Privacy and Big Data Institute at Ryerson University. Appointed as the Information and Privacy Commissioner of Ontario, Canada in 1997, Dr. Cavoukian served an unprecedented three terms as Commissioner. In that time, she elevated the Office of the Information and Privacy Commissioner from a novice regulatory body to a first-class agency, known around the world for its cutting edge innovation and leadership. There she created Privacy by Design, a framework that seeks to proactively embed privacy into the design specifications of information technologies, networked infrastructure and business practices, thereby achieving the strongest protection possible. Dr. Cavoukian’s expertise has been recognized in many ways. She was: ranked among the top 25 Women of Influence, recognizing her contribution to the Canadian and global economy; named one of the top 100 City Innovators Worldwide by UBM Future Cities for her passionate advocacy of Privacy by Design; chosen as one of the ‘Power 50’ by Canadian Business magazine for her tireless efforts as a privacy champion; awarded an Honorary Doctor of Laws from the University of Guelph; selected for Maclean’s Magazines ‘Power List’ of the top 50 Canadians; picked as one of the top 10 women in data security, compliance, and privacy you should follow on Twitter; and most recently, recognized as one of two Founders of Canada’s Digital Economy.

What’s in it for you?

Who will benefit:

Administrators in health, banking, education, and nonprofit sectors, public servants, lawyers, entrepreneurs, professionals in the fields of IT, HR, and records management

Objectives:

  1. Create the elements of a data map and see how you can map the flow of personally identifiable data throughout your organization.
  2. Determine and track who controls the use(s) of personally identifiable data entering into your organization.
  3. Understand and identify internal and external risk factors associated with data breaches and recognize the importance of security as a crucial part of privacy, especially in preventing unauthorized third party access.
  4. Communicate the legitimate uses of personally identifiable data back to data subjects, thereby building trust and enhancing consumer confidence.

 

Journalism in the Digital Age: Engaging the Online Audience

Are you an aspiring journalist or media professional looking to gain insight into a rapidly changing industry? This master class is a hands-on exploration of digital media and journalism in a world that demands authenticity and honesty. You will learn about content creation in television and digital culture; the art of interviewing; writing, reporting, hosting, and producing across different platforms; strategies for ethical pitfalls; and the business of media.

Expert Advisor:

Veronica Chail
Veronica is an award-winning Canadian journalist, professor, and CEO of VC Strategies. As the former host and producer of Canada’s leading Bollywood TV series – Citytv and OMNI Television’s Bollywood Blvd, Veronica Chail won over audiences with her charismatic personality during her 5 seasons with the iconic show. She has interviewed the biggest stars in Bollywood and Hollywood. Veronica began her media career as a news reporter, news writer, and entertainment host at OMNI Television and Citytv. She also shared her creative talent behind the camera as a television producer at the CBC for “The Hour” with George Stroumboulopoulos.

Veronica is a humanitarian at heart and works with various charitable organizations, including the Mood Disorders Association of Ontario. She serves on the Board of Directors for [free-them] and is dedicated to anti-human trafficking and human rights initiatives. In addition, Veronica is a fashion enthusiast and is an ambassador for the Canadian Arts & Fashion Awards (CAFA). In 2015, she was honoured with the Media Personality of the Year award at the ANOKHI Awards. Veronica has a BA in English and Political Science and a Masters degree in Journalism from the University of Western Ontario.

What’s in it for you?

Who will benefit:

Aspiring journalists, media and communications professionals, public relations, branding and marketing professionals, researchers, students, and entrepreneurs

Objectives:

  1. Examine different areas of media – news, factual entertainment, content creators, social technology, legacy media versus new media.
  2. Implement authenticity and “digital hygiene” in journalism and story-telling.
  3. Leverage social media for audience engagement and define a strategy for your personal brand.
  4. Determine the challenges and strategy behind online news videos, vlogging, and corporate and news blogging.

 

How to Leverage Your Natural Strengths Through Myers-Briggs Type Indicator

The Myers-Briggs Type Indicator (MBTI) is the world’s most widely used personality indicator and psychological assessment. This interactive master class will help participants learn how to leverage their natural strengths and development areas to be more effective in both their personal and professional contexts.

Participants are required to:

  1. Purchase the MBTI booklet (Form M), which will be available at the Ryerson University Campus Store  (17 Gould Street). Approximate cost of booklet is $30.
  2. Complete questions #1–93 of the MBTI booklet (will take approximately 30 minutes to complete) prior to the master class session. After completing these questions, please DO NOT tear open nor self-score the remainder of the assessment.
  3. Bring their MBTI booklet to the master class session.
  4. Attend the duration of the master class (approximately 1.5–2 hours)

Expert Advisor:

Wilson Leung
Wilson teaches leadership at Ryerson University. He is the Chairman and Co-Founder of Thinking Forward, a registered Canadian charity, whose mission is to provide anti-bullying character education for children and youth of inner-city schools in Toronto through arts and leadership training. Wilson holds a doctorate specializing in leadership through which he designed Adaptive Courage, a field-tested model for supporting individuals in managing their leadership fears. He is the author of Everyday Leaders, a leadership facilitator to various organizations, a former director of ministries in church leadership, and a certified practitioner for Myers-Briggs Type Indicator.

What’s in it for you?

Who will benefit:

Emerging or seasoned leaders, entrepreneurs, professionals, managers, students

Objectives:

  1. Identify your best-fit MBTI type through both self and scored assessments.
  2. Leverage the natural strengths and development areas of your MBTI type.
  3. Focus on leadership skills such as communication, time management, conflict resolution, and change management.
  4. Understand yourself and others through interactive discussion and group activities.

 

Cloud Computing Essentials to Drive Business Success

With internet solutions today, addressing your business needs for operations, sales, marketing, accounting, and other key areas is easier than ever. In this master class, you will pinpoint how you can capitalize on cloud computing to drive your business. You will also learn how new and emerging Internet technologies and solutions are changing the way businesses tackle efficiency, productivity, and profitability.

Expert Advisor:

Ian KhanIan Khan
Ian Khan is a Toronto based Technology Expert, Author, Blogger, and the voice behind the Innovation Times podcast. A qualified Engineer with a Certified Project Management Professional (PMP) designation, Ian has a passion for disruptive technologies and is driven by things that lead to mass change and help solve problems.

What’s in it for you?

Who will benefit:

Business owners, entrepreneurs, digital marketing strategists

Objectives:

  1. Identify top Internet technologies for business.
  2. Create a five-point evaluation of your sales needs.
  3. Create a plan to achieve an online presence and use it for continued marketing.
  4. Explore operational cloud computing solutions for Finance and Human Resources.

Social Media Strategies to Effectively Market Your Business to Millennials

Millennials are the most digital generation ever. They represent the largest audience on most social platforms, but it can be hard to market to them. If you’re ready to gain breakthrough insight, this master class will show you common marketing myths about this generation and how to use cutting edge social media technology to reach them. This session includes the latest research-based insights and strategies on marketing to Millennials, information on which platform is right for your business, and practical ways to use social media to reach your Millennial audience on a small budget.

Expert Advisor:

Michael Campanelli
Michael Campanelli is the co-founder of Chillwall.com, a global event social network where events discover you in two clicks based on a predictive recommendation algorithm. With more than 15 years of experience in Digital Marketing, Telecommunications and Consumer Package Goods, Michael has pioneered ground-breaking customer lifetime management strategy at Lavalife, Virgin Mobile, and Bell Canada.

What’s in it for you?

Who will benefit:

Corporate marketing teams, small business owners, entrepreneurs

Objectives:

  1. Explore 5 essential tips you need to know about marketing to Millennials.
  2. Utilize the best social media tools to communicate with and sell to Millennials.
  3. Leverage social media platforms to foster Millennial outreach and engagement with a small budget.
  4. Define a 3 month Marketing Strategy to create and maintain an online following and community.

Social Media Marketing Today

Whether you’re a creative, brand, or business, social media is the most effective tool for communicating your message to fans and customers. Social media provides a platform to create shared experiences between you and your fans, but most social media marketers don’t take advantage of this unique opportunity, which results in poorly received advertising campaigns and negative customer experiences. In this master class, you will learn how to create and cultivate a vibrant social media community, primed to support your commercial projects. We will discuss new opportunities and practices for building and engaging online audiences.

Expert Advisor:

Jaimy Warner
Jaimy Warner, MSc, is the Head of Social Media for North America with Crowd, a global creative communications agency. She’s also an ambassador for the National Crowdfunding Association of Canada, and founder of The Social Smiths, a crowdfunding and social media education, management, and consulting company for creatives and small businesses. Jaimy’s book, The Science of Crowdfunding for Filmmakers, will be available for download in the summer of 2017. Follow her on Twitter: @JaimyWarner

What’s in it for you?

Who will benefit:

Traditional marketers, communications professionals, digital marketing strategists, and small business

Objectives:

  1. Explore the 3 month social growth strategy.
  2. Define and share your social voice.
  3. Create your evangelist team by seeding super-fans.
  4. Incentivize your online community.
  5. Craft and measure your key performance indicators (KPIs).

 

What It Takes to Create Consumer Demand for Your Business

Whether you are thinking of starting your own business or are in the early stages of starting one, you may be wondering what it takes to attract your first customers. In this master class, learn best practices to attract the right customers using the Bullseye marketing approach. Find the marketing channel that will unlock early growth for you and learn how social media can play an important role in the discovery and launch of your brand.

Expert Advisor:

Michael Campanelli
Michael Campanelli is the co-founder of Chillwall.com, a global event social network where events discover you in two clicks based on a predictive recommendation algorithm. With more than 15 years of experience in Digital Marketing, Telecommunications and Consumer Package Goods, Michael has pioneered ground-breaking customer lifetime management strategy at Lavalife, Virgin Mobile, and Bell Canada.

What’s in it for you?

Who will benefit:

Entrepreneurs, aspiring entrepreneurs

Objectives:

  1. Identify the common marketing challenges and mistakes made when starting a business.
  2. Learn best practices for attracting customers using the Bullseye approach.
  3. Recognize the role of social media in launching a start-up.

 

 

Additional ELX master classes are coming soon! Stay tuned for more information or contact us.