ELX | MASTER CLASSES

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Ready to gain breakthrough insights from master practitioners? Engage with leading experts through our master classes. Ask questions, share ideas, and get context on world-changing issues.

ELX master classes offer knowledge, insights, and practical guidance grounded in research and expertise offered by seasoned experts and top facilitators in various disciplines. Topics covered in master classes will give you the opportunity to explore emerging trends – some local, some global – that are reshaping workplaces and societies.

Explore the ELX master classes:

ELX master class offerings are subject to sufficient demand. If you are interested in participating in any of our master classes, please use the link provided to express your interest. Once we have enough interest for a particular master class, we will contact you to provide more information, including scheduling and fees.

A master class will be delivered over approximately 90 minutes, including opportunities for networking with the expert advisor and your peers. Inaugural fees are expected to range from $50 to $100 (plus taxes) for each master class.

Must-Have Tools for Navigating the Media Landscape and Content Business

The media industry is changing rapidly and evolving in unprecedented ways. This master class is a hands-on exploration of media and journalism in a world that demands authenticity, honesty, and empathy. We will explore the following topics: content creation in television and digital culture; the art of interviewing; writing, reporting, hosting, and producing across different platforms; personal branding and reputation; strategies for ethical pitfalls; and the business of media.

Expert Advisor:

Veronica Chail
Veronica is an award-winning Canadian journalist, media personality and the director of creative strategy at EnDesign – a Toronto based 3D production studio. As the former host and producer of Canada’s leading Bollywood TV series – Citytv and OMNI Television’s Bollywood Blvd, Veronica Chail won over audiences with her charismatic personality during her 5 seasons with the iconic show. She has interviewed the biggest stars in Bollywood and Hollywood. Veronica began her media career as a news reporter, news writer and entertainment host at OMNI Television and Citytv. She also shared her creative talent behind the camera as a television producer at the CBC for “The Hour” with George Stroumboulopoulos.

Veronica is a humanitarian at heart and works with various charitable organizations including Covenant House. She is an Ambassador for [free-them] and is dedicated to anti-sex trafficking and human rights initiatives. In addition, Veronica is a fashion enthusiast and is an ambassador for the Canadian Arts & Fashion Awards (CAFA). In 2015, she was honoured with the Media Personality of the Year award at the ANOKHI Awards. Veronica has a BA in English and Political Science and a Masters degree in Journalism from the University of Western Ontario.

What’s in it for you?

Who will benefit:

Aspiring journalists, media and communications professionals, public relations, branding and marketing professionals, researchers, students, and entrepreneurs

Objectives:

  1. Share expertise and field experience in writing, reporting, hosting, producing.
  2. Examine different areas of media – news, factual entertainment, Hollywood & Bollywood, content creators, social technology, legacy media versus new media.
  3. Explore authenticity in story-telling and the business of media.
  4. Understand how to be a multi-platform media professional.

Date: May 31, 2016 | 5:00 p.m. – 7:00 p.m.
Location: Ryerson University
Inaugural fee: $65 (HST included)

 

How to Leverage Your Natural Strengths Through Myers-Briggs Type Indicator

The Myers-Briggs Type Indicator (MBTI) is the world’s most widely used personality indicator and psychological assessment. This interactive master class will help participants learn how to leverage their natural strengths and development areas to be more effective in both their personal and professional contexts.

Participants are required to:

  1. Purchase the MBTI booklet (Form M), which will be available at the Ryerson University Campus Store  (17 Gould Street). Approximate cost of booklet is $30.
  2. Complete questions #1–93 of the MBTI booklet (will take approximately 30 minutes to complete) prior to the master class session. After completing these questions, please DO NOT tear open nor self-score the remainder of the assessment.
  3. Bring their MBTI booklet to the master class session.
  4. Attend the duration of the master class (approximately 1.5–2 hours)

Expert Advisor:

Wilson Leung
Wilson teaches leadership at Ryerson University. He is the Chairman and Co-Founder of Thinking Forward, a registered Canadian charity, whose mission is to provide anti-bullying character education for children and youth of inner-city schools in Toronto through arts and leadership training. Wilson holds a doctorate specializing in leadership through which he designed Adaptive Courage, a field-tested model for supporting individuals in managing their leadership fears. He is the author of Everyday Leaders, a leadership facilitator to various organizations, a former director of ministries in church leadership, and a certified practitioner for Myers-Briggs Type Indicator.

What’s in it for you?

Who will benefit:

Emerging or seasoned leaders, entrepreneurs, professionals, managers, students

Objectives:

  1. Identify your best-fit MBTI type through both self and scored assessments.
  2. Leverage the natural strengths and development areas of your MBTI type.
  3. Focus on leadership skills such as communication, time management, conflict resolution, and change management.
  4. Understand yourself and others through interactive discussion and group activities.

Date: June 27, 2016 | 5:00 p.m. – 7:00 p.m.
Location: Ryerson University
Inaugural fee: $65 (HST included)

 

Adaptive Courage: How to Handle Your Leadership Fears

Using a field-tested model called Adaptive Courage, leaders can manage their fears and become courageous leaders. This interactive master class will support and guide leaders through the process of addressing their leadership fears so that they may lead themselves and their organizations forward.

Expert Advisor:

Wilson Leung
Wilson teaches leadership at Ryerson University. He is the Chairman and Co-Founder of Thinking Forward, a registered Canadian charity, whose mission is to provide anti-bullying character education for children and youth of inner-city schools in Toronto through arts and leadership training. Wilson holds a doctorate specializing in leadership through which he designed Adaptive Courage, a field-tested model for supporting individuals in managing their leadership fears. He is the author of Everyday Leaders, a leadership facilitator to various organizations, a former director of ministries in church leadership, and a certified practitioner for Myers-Briggs Type Indicator.

What’s in it for you?

Who will benefit:

Emerging or seasoned leaders, entrepreneurs, professionals, managers, students

Objectives:

  1. Identify symptoms of leadership fears.
  2. Use field-tested principles to overcome fears.
  3. Apply new knowledge and insight to your own situation through individual reflection exercises and interactive group discussion.

Date: July 20, 2016 | 5:00 p.m. – 7:00 p.m.
Location: Ryerson University
Inaugural fee: $65 (HST included)

 

What It Takes to Create Consumer Demand for Your Start-Up

Whether you are thinking of starting your own business or are in the early stages of starting one, you may be wondering what it takes to attract your first customers. In this master class, learn best practices to attract the right customers using the Bullseye marketing approach. Find the marketing channel that will unlock early growth for you and learn how social media can play an important role in the discovery and launch of your brand.

Expert Advisor:

Michael Campanelli
Michael Campanelli is the co-founder Chillwall.com, a global event social network where events discover you in two clicks based on a predictive recommendation algorithm. With more than 15 years of experience in Digital Marketing, Telecommunications and Consumer Package Goods, Michael has pioneered ground-breaking customer lifetime management strategy at Lavalife, Virgin Mobile, and Bell Canada.

What’s in it for you?

Who will benefit:

Entrepreneurs, aspiring entrepreneurs

Objectives:

  1. Identify the common marketing challenges and mistakes made when starting a business.
  2. Learn best practices for attracting customers using the Bullseye approach.
  3. Recognize the role of social media in launching a start-up.

 

Crafting Experience: Social Media Marketing Today

Whether you’re a creative, brand, or business, social media is the most effective tool for communicating your message to fans and customers. Social media provides a platform to create shared experiences between you and your fans, but most social media marketers don’t take advantage of this unique opportunity, which results in poorly received advertising campaigns and negative customer experiences. In this master class, you will learn how to create and cultivate a vibrant social media community, primed to support your commercial projects. We will discuss new opportunities and practices for building and engaging online audiences.

Expert Advisor:

Jaimy Warner
Jaimy Warner is the Executive Director of Raindance Canada, a non-profit film training and networking organization that works to support and promote independent filmmakers. She’s also an ambassador for the National Crowdfunding Association of Canada, and under the banner of The Social Smiths, Jaimy’s crowdfunding and social media management company, she provides support for NPOs, brands, and creatives, recently raising over $40,000 via indiegogo for the Geek & Sundry web series “LARPs”. Jaimy’s currently writing a book on the science of crowdfunding and completing her MSc degree, the focus of which is social media monetization for filmmakers.

What’s in it for you?

Who will benefit:

Traditional marketers, communications professionals, digital marketing strategists, and small business

Objectives:

  1. Explore the 3 month social growth strategy.
  2. Define and share your social voice.
  3. Create your evangelist team by seeding super-fans.
  4. Incentivize your online community.
  5. Craft and measure your key performance indicators (KPIs).

 

Additional ELX master classes are coming soon! Stay tuned for more information or contact us.